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The Vision I Timeline

The Journey

Finding the right architects to collaborate on this project - one Australian and one international - led Beulah around the world on a quest and launched a six-month-long competition.

The major event saw leading international architecture firms collaborate with local firms to propose groundbreaking design. These partnerships were BIG and Fender Katsalidis, COOP HIMMELB(L)AU and Architectus, MVRDV and Woods Bagot, OMA and Conrad Gargett, and UNStudio x Cox Architecture.

The six shortlisted designs were revealed at a public symposium in Melbourne and judged by seven highly regarded jury members before the project was announced.

Purchase of site

Purchase of site

December 2017

In what has been called 2017 central Melbourne’s property deal of the year, we are delighted to announce we have purchased the landmark BMW site located at Southbank.

Located at 58 Southbank Boulevard, the 6191sqm site allows us to deliver a spectacular development encompassing residential and retail space as well as a hotel.

Innovation and outstanding design are values shared between Beulah and car manufacturer BMW and we are proud that this contributed to us securing the property sold by CBRE.

We look forward to working with a world class design team, as well as innovative BMW on this exciting and groundbreaking project.

The Global Search

The Global Search

February 2018

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The Jury

The Jury

March 2018

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Mid-stage review & site visit

Mid-stage review & site visit

May 2018

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Open Q&A At Melbourne School of Design

Open Q&A At Melbourne School of Design

July 2018

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Beulah Pavilion

Beulah Pavilion

July 2018

Southbank’s waterfront is currently home to the Beulah Pavilion, a pop-up purpose built sculpture to showcase the six shortlisted designs for the Southbank by Beulah architecture competition.

With the project set to transform the Melbourne skyline and surrounding precinct, the winning design will be part of the $2 billion transformation of the former BMW site.

Located in front of the famous red steps, the pavilion has been designed to be an ephemeral structure to hold specific events as part of the competition including a unique space for six of the world’s best architecture firms – MAD Architects, MVRDV, OMA, UNStudio, Bjarke Ingels Group and Coop Himmelb(l)au – to present their final design concepts.

The architect behind the design of the pavilion, Samson Tiew from ODO (One Design Office), created the sculpture to represent the city being in a state of constant motion and change.

It uses concentric frames which are whirled around on common axis, with programmed lights emphasising movement.

The pop-up Beulah Pavilion will be visible to the public until 10 August, with each of the six shortlisted designs available for public viewing following the Future Cities symposium.

Final Presentation

Final Presentation

July 2018

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Future Cities Symposium

Future Cities Symposium

July 2018

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The Winning Competition Design

The Winning Competition Design

August 2018

The winning concept was titled Green Spine, a collaboration between the Dutch design firm UNStudio and the local firm Cox Architecture. The project has since had unanimous endorsement from the City of Melbourne’s Future Melbourne Committee.

  • PURCHASE OF SITE
  • THE GLOBAL SEARCH
  • THE JURY
  • MID-STAGE REVIEW & SITE VISIT
  • OPEN Q&A AT MELBOURNE SCHOOL OF DESIGN
  • BEULAH PAVILION
  • FINAL PRESENTATION
  • FUTURE CITIES SYMPOSIUM
  • THE WINNING COMPETITION DESIGN

Explore The Vision

“WE’RE BRINGING TOGETHER THE BEST OF NOW AND NEXT. THE BIOPHILIC DESIGN IS SET TO REDEFINE NOTIONS OF RETAIL CO-CREATION, CULTURAL POSSIBILITIES, WORKPLACE INNOVATION, THE LEARNING ECONOMY, SUSTAINABLE LIVING AND URBAN BELONGING IN A LEAFY, LIVELY 24/7 PRECINCT. HERE A VISIONARY MINI-METROPOLIS MEETS A CONNECTED WORLD. ”
CARLOS BOB, CO-FOUNDER, UNSTUDIO
RESIDENCES LAUNCHING
2ND APRIL 2022
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