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A TESTING AREA FOR THE FUTURE

​BETA By STH BNK is a revolutionary testing area to explore the future of retail space, programming and new business models and is designed to give Melburnians a feel for what can be expected as part of Beulah’s transformative and visionary mini-metropolis, STH BNK By Beulah.

BETA By STH BNK invites the public to participate in a series of live and ongoing experiments exploring the future of spaces outside traditional brick and mortar limits. Experiential and immersive, these unique and innovative events transcend expectations to reimagine a radically sustainable future, redefining luxury for a new generation.

EXPLORE THE EXPERIMENTAL TESTING
AREA FOR THE FUTURE
Lobby | Hanover House
Circular Fashion

Future From Waste Lab

IN COLLABORATION WITH KITX

Welcome to a radical new way to save the world. This disruptive retail space turns waste into future fashion by breathing new life into your pre-loved clothing.

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Makers House
ARTISANS IN RESIDENCE

Atelier

A radically reimagined maker's experience. Artisans work inside glass repurposed cubes, offering a groundbreaking glimpse into craftsmanship. See highly-skilled makers create beautiful objects out of sustainable materials.

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Makers House I Hanover House
RESPONSIBLE HYBRID SPACE

RE/Space

A retail pop-up with a difference. Come and discover unique and beautiful items that are consciously made using recycled materials by our in-house designers and artisans.

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TALK SERIES
A TALK SERIES EXPLORING THE FUTURE OF RETAIL

Next x Now

NEXT X NOW is an experiential, unique and interactive talk series that takes some of these revolutionary ideas off the page to look beyond the current way of doing and pave the way forward.

Presented by industry leaders in retail, NEXT X NOW will discuss, debate and provide solutions, rewriting retail design codes for a new generation of consumer.

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Hanover House
Learn a craft

Workshop

Not your average standard workshops. In this series of workshops, you will make, create and learn about the future of retail and how waste materials and cutting-edge fabrics can be turned into beautiful new creations.

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THE ATTIC I HANOVER HOUSE
CULINARY EXPERIENCES

The Future of Dining

Experimental, immersive and multi-sensory - speculate on the future of food via what’s on your plate. More than just a meal, this astonishing dining event series brings together gastronomy, art and performance to whet your appetite and stimulate your senses. Pushing the limits of culinary creativity, this multi-disciplinary take on dining is not to be missed.

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THE ATTIC | HANOVER HOUSE
INTEGRATED WELLNESS PROGRAM

The Future of Wellness

Bio-hacked circadian rhythms, swallowable deodorants, at-home epigenetics. This is wellness but not as you know it; an immersive sensory voyage into the frontiers of holistic health.

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HANOVER HOUSE
ART INSTALLATION

Atong Atem

The city’s Hanover House, part of the future site for STH BNK By Beulah, has been brought to life by Melbourne’s rising star artist Atong Atem, who has been commissioned to animate two facades of the building.

Atem's new artwork Outdoor Living (2021) draws inspiration from her archive of vintage European wallpapers and collected native flowers.

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HANOVER HOUSE
FLEXIBLE FURNITURE

BETA Taxonomy

A mobile collection to last. Designed in collaboration with Sibling, a taxonomy of furniture and sets were created with the intent to provide a family of joinery that allow for a variety of uses, including unforeseen uses, due to the experimental nature of the programming at Hanover House.

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240723 BETA Next Gen EOI Social Media_V1
Calling all next gen artists makers & creators

We are currently seeking expressions of interest for the next generation of artists, makers, creators to explore the future of retail with us. ​

As a dynamic lab platforming an ecosystem of experiences that celebrate individuality, diversity and creative expression, BETA reimagines a radically sustainable future, redefining luxury for a new generation. Resonates with you? ​

Get in touch with us via email here.

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BETA By STH BNK

About

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BETA BY STH BNK

The Team

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BETA BY STH BNK

Sustainability Commitment

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