A VISIONARY MINI-METROPOLIS
To get here we’ve travelled the globe. Exploring the transformative thinking behind the world’s most visionary cities. Forging an international collaboration with UNStudio and Cox Architecture, we’re now building on this worldly inspiration to create something iconically Melbourne.
We’re bringing together the best of now and next. The biophilic design is set to redefine notions of retail co-creation, cultural possibilities, workplace innovation, the learning economy, sustainable living and urban belonging. One that integrates authentic technology and ever-evolving lifestyle choices in a leafy, lively 24/7 precinct. Here a visionary mini-metropolis meets a connected world.Express your interest
INTRODUCING BETA BY STH BNK
A TESTING GROUND FOR THE FUTURE
We live in an age of turbulence and ecological uncertainty. We are conscious consumers who seek meaning; yet the places where we shop are no longer fit for purpose. We want experiences rather than transactions, circularity instead of waste, the way forward not the past. Welcome to BETA, a revolutionary testing ground for the future.
BETA invites the public to participate in a series of live and ongoing experiments exploring the future of spaces outside traditional brick and mortar limits. Experiential and immersive, these unique and innovative events transcend expectations to reimagine a radically sustainable future, redefining luxury for a new generation.
Merging physical and digital, art and technology, design and data, BETA takes over an abandoned city building at the STH BNK site and transforms it into a dynamic lab platforming an ecosystem of experiences that celebrate individuality, diversity and creative expression.Stay in the know
BETA LAUNCHING JULY 2021
Curated, unique, constantly adaptive. Unlike anything Melbourne has ever seen. Immerse in BETA’s diverse programming over a three-level space where physical and digital collide. Shapeshifting interiors allow for endless possibilities. Free-flowing thought and real-time research & development plays out the brave and boundless ideas that will shape tomorrow.
STH BNK - Your 24/7 Precinct
At the heart of STH BNK by Beulah will be the world’s tallest ‘greenscraper’. This is the culmination of our bold ambition to co-create with the City of Melbourne a community that enriches civic life and promises an unparalleled experience on every level.
It’s all part of the broader transformation of the Arts Precinct. Promising a green, active and connected urban environment with long-lasting value for present and future generations.
Inspiring, sustaining and enhancing. In every sense, you’ll connect with the future of retail innovation, customised hospitality, fresh food perspectives, and a hive of cultural experiences. Most of all, the pure joy of modern city living in a community brimming with vitality with wellness at its core.
EXPLORE THE PRECINCT
PUBLIC GREEN SPACES
WELLNESS & MEDICAL URBAN RETREAT
ROOFTOP SKY GARDEN
“From the initial concept to one that has evolved into a ground breaking global collaborative project, the outcome is an exciting prospect, not only for the project team but for Melbourne”
Caroline Bos, UNStudio Co-Founder
“The architectural and cultural impact STH BNK by Beulah will leave on Melbourne is an exciting prospect and will undoubtedly set a benchmark both locally and globally, now and into the future.”
Philip Rowe, Cox Architecture Director
“This will be Australia’s tallest building when completed and the project includes a sky garden that will have some of the best views in Melbourne.”
Sally Capp, Lord Mayor of Melbourne
“STH BNK By Beulah will be an amazing addition to Southbank. [The team behind Beulah] have worked to deliver a design that is both elegant and delivers community benefits for Southbank.”
Nicholas Reece, Deputy Lord Mayor of Melbourne
“STH BNK by Beulah will transform the way Melburnians work, live, learn, revitalise and play — it will set a global benchmark for an unprecedented lifestyle hub that caters to present and future generations”
Adelene Teh, Beulah Executive Director
Beulah creates transformational spaces and experiences for present and future generations. Pioneering a progressive approach to Melbourne’s property and lifestyle landscape, Beulah brings about positive change for cities, communities and individuals. Each thoughtfully considered project is defined by civic-minded responsibility, rigorous research, global vision, innovative thinking, and a passion for design and culture.