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Artist Atong Atem’s outdoor living unveiled

Bringing Southbank to life

Large-scale LED neons of native Australian flora came to life with the unveiling of rising star artist Atong Atem’s new public artwork in Melbourne’s Southbank. Created over six weeks across two facades of Beulah’s Hanover House building, the large-scale mural signals an exciting new chapter in the city’s creative scene.

Atong Atem’s dramatic statement in paint and LED neons, Outdoor Living (2021) is inspired by her archive of colonial and vintage European wallpapers. Illuminated neon flowers by Electric Confetti overlay a painted wallpaper design across two facades of the 20m building in a vibrant transformation that encapsulates the artist’s vision of Melbourne’s past and future.

City of Melbourne Lord Mayor Sally Capp expressed her support for Outdoor Living, which not only reinvigorates Southbank as an arts precinct, but has a wider impact of creating excitement around Melbourne’s CBD.

“I’m excited to see Outdoor Living light up our city, and continue to enrich Melbourne’s reputation as the arts capital of Australia,” the Lord Mayor said.

I’m excited to see Outdoor Living light up our city, and continue to enrich Melbourne’s reputation as the arts capital of Australia

“Atong Atem has created a visual representation of what Melbourne means to her, and I believe we can all find some connection with her work – whether it be a connection to nature, city or a sense of belonging.

“The transformation of the Melbourne Arts Precinct continues to prove itself as a major drawcard for our city.”

The art installation was commissioned for BETA By STH BNK, an experiential event series that will bring together international brands, revered artists and makers, immersive dining and much more over a six-month period. Situated in the heart of a dynamic international arts precinct, STH BNK By Beulah aims to showcase how future expressions of art and culture can enhance and enrich daily life.

Beulah appointed London-based cultural placemaking and world-class arts commissioning agency Futurecity Ltd to create the temporary artwork to transform the building, and were briefed to showcase Beulah’s commitment to sustainability, wellness and technology by incorporating low-VOC and low-energy consumption materials.

Atong’s artwork can be viewed on Hanover House, located at 158 City Road, Southbank. We would love to see your photos, please share and tag @BETA_STHBNK,  @beulah_international and #BETABYSTHBNK so we can experience the piece through your eyes.

 

Atong Atem, Outdoor Living, 2021
Low VoC paint with LED Neon Flex
Installation view at Hanover House,
Southbank, Melbourne, for BETA By STH BNK.
Curated by Futurecity
Commissioned by Beulah

PRODUCTION TEAM:

Mural painted by Harvey G and Chris Henderson
LED Neon Flex Manufactured by Electric Confetti
Electrical by Tolliday Electrical

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