Open House Melbourne 2023
BETA By STH BNK joins Open House Melbourne to present three experimental floors of Hanover House ready for exploration. This year’s theme Collective City explores perspectives and projects that speak to the power of collective, adaptive and responsive design approaches focused on creating a more equitable, accessible and inclusive city.
A Celebration And Appreciation For Architecture And Design
Visitors will be given a tour through various spaces within BETA's multi-storey activated testing area that explores the future of retail space, programming and business models. It is conceptualised as a vehicle to bring together local and international brands, revered artists and makers, experiential events, immersive dining experiences and more.
As an ode to conscious design, the fit-out at BETA (Beulah Experimental Testing Area) centres on circularity. They have repurposed and reused existing materials and objects within the building, speculating on a future where retail spaces embrace sustainability in innovative and daring ways. Combined with the use of environmentally-friendly bioplastics, soft furnishings and moveable partitions, the result is a chameleon conversion that allows for limitless layouts. BETA was created in response to a significant generational, socio-economic and lifestyle shift, causing brands and landlords to explore what the future will look like.