25 Nov | INTERACTIVE PANEL DISCUSSION
The Rise of Wellness
In a post-COVID world, wellness has moved from nice-to-have to must-have. Physical, mental and emotional wellbeing is no longer a luxury, but essential to navigating modern existence.
Leading wellness experts - Freya Berwick (Sense of Self Bathhouse), Ellen Jenkins (Fluff Casual Cosmetics) and Rachael Akhidenor (Self-Care Originals) - will discuss the future of this fast-moving category, exploring the market trends and shifting consumer demands that will continue to shape it.
INTERACTIVE PANEL DISCUSSION
From the political origins of the self-care movement to the mass commodification of health, the wellness industry holds a mirror up to culture at large. Its importance was brought to the fore during the pandemic and extended lockdowns, when wellness became central to everyday life. But what does its future hold?
Freya Berwick (Sense of Self Bathhouse), Ellen Jenkins (Fluff Casual Cosmetics) and Rachael Akhidenor (Self-Care Originals), together with host Matthew Lucas, join together to share insights around this fascinating subject. They’ll talk about how technological innovations like customisation and personalisation will revolutionise wellness as we know it, and how the audience’s expectation for transparency, inclusivity and community will change it.
A must-attend for anyone who works in the retail, design and wellness industries, our experts will also discuss how brands can best weave wellness into their business practices to engage consumers and respond to their intersectional needs.
The ultimate Friday night activity, this event is much more than a talk. There’ll be drinks on arrival, and we warmly invite you to explore the Atelier Open Studio before the talk. Take an exclusive look inside the workshops of Melbourne artisans and browse RE/Space, an innovative concept store stocked exclusively with repurposed objects.
Friday 25th November 2022
6pm – 7pm (Doors open 5pm for complimentary Atelier Open Studio)
$35, $25 concession (Students, Health Care card holders, Seniors)
Ticket price includes the Atelier Open Studio prior to
NEXT X NOW from 5pm – 6pm
Open bar from 5pm.
Level 4 Makers House, Hanover House,
158 City Road, Southbank VIC 3006
BUY TICKETS BELOW
MATTHEW LUCAS (HOST)
Chair of Craft Victoria & Advisory Board Member of Lindsay Magazine
Matthew Lucas is a retail and place making specialist with over thirty years experience across the niche premium and luxury sectors in the UK, Australia and the US and is currently Group Director at Great Dane Furniture.
Matthew began his career in London’s Savile Row with master tailor Dege & Skinner; By Appointment to the Queen and one of the last great bespoke Savile Row tailors, still hand stitching riding britches! He went on to work across the fashion, luxury, design and interiors categories with brands such as Dinosaur Designs, Bang & Olufsen, Mulberry, Broached Commissions and Beulah.
Matthew is also Chair of Craft Victoria and an Advisory Board Member of Lindsay Magazine.
Co-founder, Sense Of Self Bathhouse
Alongside business partner Mary Minsa, Freya Berwick co-founded Collingwood wellness destination Sense Of Self Bathhouse. Opening the doors of its light-filled warehouse in early 2020, Sense of Self Bathhouse sets a new benchmark for community-led wellness spaces.
Marrying luxury and inclusivity, the bathhouse has fostered a welcoming environment for all members of the local community.
Growing up in the Daintree, Freya has always believed in the power of connection between place and self. In a career spanning hospitality design, botanical science and research, she fell in love with Scandinavian sauna culture during a three-year stint in Norway.
Head of Brand, Fluff Casual Cosmetics
A Melbourne-based start-up aiming to change the face of the beauty industry, Fluff Casual Cosmetics is a Gen Z brand that subverts the Photoshopped aesthetic. Instead, they lean heavily into authenticity, imperfection and reality. For this, they’ve gained a cult following.
With a passion for storytelling, Ellen Jenkins is obsessed with consumer behaviour, the power of community and the ways this informs brand decisions to make meaningful content and form lasting relationships with customers.
Founder, Self Care Originals
Recently named as one of the top 100 Innovators in the country by The Australian, Rachael Akhidenor is the founder of inclusive self-care start-up, Self Care Originals. Spearheading the inclusive wellness movement in Australia, Self Care Originals creates easily accessible tools to promote mindfulness and a more open dialogue around mental health.
The series of journals, prompt cards and games have been co-created with psychologists to provide self-reflection. Rachael is passionate about upending stereotypes around wellness by breaking down barriers and stigmas surrounding self-development.
Imagery courtesy of Self Care Originals, Fluff and Martina Gemmola for Sense of Sense.
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