Offering a fresh take on transparency, we invite you into the Atelier: an experimental workspace where a cohort of Melbourne’s most innovative creatives push boundaries with brand partners.
Working on full view to the public in a series of architectural glass cubes, this artisan-in-residency programme lifts the veil on the hidden processes behind the objects that make up our worlds, marking a return to craftsmanship in a throwaway culture that favours mass production and over-consumption.
The featured artisans have been selected based on their innovative use of sustainable materials and slow design practices. During the course of their residency, they will produce a series of exquisite objects that respond to an increasingly resource-constrained world. Honouring the importance of time, artisanal skills and learning, the process becomes as important as the output. Utilising paper, bioplastics and waste, the latter of which is usually destined for landfill, the artisans will present radical solutions that seek to not just address global warming, but proactively build a better, cleaner future for all.
Melbourne’s Ella Saddington established design practice Cordon Salon to interrogate traditional thinking around art, craft and design through research, collaboration and play.Find Out More
Designers Daphne Mohajer va Pesaran (PhD) and Jake Nakashima-Edwards use traditional Japanese paper (washi), made from the bark of the Paper Mulberry tree (Broussonetia Papyrifera), in nontraditional ways of making paper clothing in response to pressing social, aesthetic, and conceptual questions related to contemporary fashion practice.Find Out More
Atelier’s commitment to finding circular solutions for the future of retail can also be seen in the physical space itself. Architecture collective SIBLING has created a design taxonomy throughout the BETA programme which repurposes existing items already present in the Hanover House building to extend their life cycle and minimise the requirement for raw resources. The glass cubes in which the artisans work from have been constructed from unused office partitions, opening up a pertinent dialogue around the future of retail fit-outs and the rich potential to reframe how we currently view, and use, waste.
Disintegrating the boundaries between creator and consumer, the Atelier puts forward a new retail model where brands can connect with audiences in meaningful ways, offering an insight into what life inside Beulah’s evolutionary STH BNK development will be like for brand partners and the public. With Atelier, BETA aims to positively transform the retail industry by elevating artisanal skills, proposing circular solutions and inviting brands to experiment with new commercial models.